Client 2 – Maximise Technology

Do a winning concept for a major brand line extension and a discontinuous NBD technology fit together?

The Results:

Untapped quickly got under the skin of a skin care brand and technology insights. They set up in-depth research to unearth deep, unarticulated needs and new category language for skin care. Untapped then designed and facilitated a multi-functional workshop to enable teams to create Consumer Innovation Stories.


``Untapped were very agile in meeting our needs - quickly diagnosing technical, consumer and business opportunities and facilitating teams to learn and immediately apply new skills. The stories developed by the teams will fuel the brands growth for many years to come.`` - Vice President, Research and Development