Unearthing unobvious connections by working with your business, technical and consumer teams. Defining what works today, what future challenges you face and identifying white space opportunities. We turn these insights into critical questions to guide the subsequent research and workshop programmes.
Predicting emerging cultural trends and changes in the macro and micro consumer landscapes with leading semiotic experts and diverse thinking from award winning design schools. Designing this rich future focused stimulus into ideas within the brand equity scope ensures they feel distinctive and cutting edge rather than reflecting today’s world and more of the same.
Enhancing consumer research with a range of cutting edge tools from mobile diaries to online communities and evaluation of products and ideas.
Working with your teams to bring together the critical minds and knowledge to develop innovation or portfolio strategies that maximise your innovation pipeline to enhance your return on investment.
Improving innovation capability and skills of individuals or organisations via bespoke coaching programmes.