What We Do

We Untap Business Potential By Fusing The Art And Science Of Innovation

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We unearth and connect consumer, product and business insights to invent products and story-led communication.  When these unobvious connections are made, new ideas are born that we turn into results that will build your business.

Our clients have a whole range of challenges they are looking to solve across different areas of innovation:

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IMAGINE

We uncover consumer needs, insights and ideas and forecast future opportunities. See how Untapped™ tools can help.

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INVENT

We invent ideas and turn them into action with pin-pointed technology briefs, products and compelling consumer concepts. See how Untapped™ tools can help.

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ENHANCE

We maximize products and services that are already in market, waiting on the sidelines or encountering challenges. See how Untapped™ tools can help.

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EMPOWER

We develop innovation strategies for your business or build innovation capability within your organisation with tailored coaching programmes. See how Untapped™ tools can help.