Jo Coles is a a chartered scientist, working as a flood risk modelling and...
STEM Mentor: Spurring on ways to find new and engaging ways to talk about science
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Untapped Blog Spot
Feature: Girls in STEM
Girls in STEM Mentor: Grow the food we need to get to Mars
Our girls in STEM mentor, Jan Choudhury, discusses how science can take you to the stars quite literally if you choose to take that path. And how her career evolved to incorporate both art and science. A career in science will enable you to travel the world – and...
“Girls in STEM careers are so important to ensure there is diverse innovation and creativity”
As part of our Girls in STEM initiative, we invited Iman Kassim – IT Apprentice working for BMW Group - to give her insight into embarking on a career in STEM. My name is Iman Kassim, and I have worked in tech for just over 2 years now, as a BSc IT apprentice with BMW...
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally's five over-arching themes that struck her across the variety of...
Social Listening – How do you hear what’s not being said?
David Oglivy, research and marketing guru from the 1960s wrote: The problem with market research is that people don't think how they feel, they don't say what they think, and they don't do what they say. At Untapped, we often talk about how the most powerful...
10 minutes with… Kimberly-Clark
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, '10 minutes with...', we discuss the story behind...
Setting Up Research For Success
There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
Featured Contributors
Deirdre Walters
Partner at Untapped Innovations
Nicholas Fearn
Features Editor at XDA Developers
Iman Kassim
BSc IT apprentice with BMW Group
Quick Reads
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas
What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time with all our clients up-front...
The best tech-for-good innovations of 2020
The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises. But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...
How Should Brands Untap All That Is Great In A Product?
Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what's needed, then connects this with what's possible....
Collaboration – The Smart Way To Invest In Innovation?
Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based...
How do you ensure your Innovation is a Smart Investment?
We are often asked by our clients ‘how do you measure the return on investment of your innovation approaches?’ As no two projects are the same, a simple, reapplicable ROI measure is difficult to find. What you can assess however, are innovation opportunities and how...
How The Pandemic Is Changing Consumer Behaviour In China
Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research associate, Weiwei Yang, to...
Books and Podcasts we love
Simple Tips, Smart Ideas
by Erica Wolfe-Murray
Behavioral Insights (MIT Press Essential Knowledge)
by Michael Hallsworth
Yuval Noah Harari: What Makes Us Human?
Podcast by BBC2