We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We’ve pulled together some of his best quotes...
The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher’s toolbox, there was a broader need to adopt and accelerate online methods that capture actual...
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before embarking...
Unlocking Innovation Value With Your Existing Assets Wednesday 12th May at 12 pm GMT Register Here Webinar Outline We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are lying dormant or underused. Before we...
Packaging expert and founder of Medoola, Neil Shackleton, highlights the struggles of large Consumer Product Groups when it comes to sustainable packaging innovation. Should they meet claims or create them? ‘How do we reduce or even eliminate packaging to save the...
Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...
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