Rob Morgan Delves Into Academic Theories On Innovation

Rob Morgan Delves Into Academic Theories On Innovation

We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We’ve pulled together some of his best quotes...
What’s New In Human Insight Methodologies?

What’s New In Human Insight Methodologies?

The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher’s toolbox, there was a broader need to adopt and accelerate online methods that capture actual...
RECAP: Human Vs. Tech Led Innovation – Who Will Win?

RECAP: Human Vs. Tech Led Innovation – Who Will Win?

Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...