Driving Sustainable Innovation in Packaging: How to navigate through the sustainable materials minefield.
Packaging expert and founder of Medoola, Neil Shackleton, highlights the struggles of large Consumer Product Groups when it comes to sustainable packaging innovation. Should they meet claims or create them? ‘How do we reduce or even eliminate packaging to save the...
RECAP: Human Vs. Tech Led Innovation – Who Will Win?
Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas
What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time with all our clients up-front...
The best tech-for-good innovations of 2020
The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises. But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...