10 minutes with… Kimberly-Clark
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, ’10 minutes with…’, we discuss the...
The simplest way to create good ideas, the Untapped ‘DBD’ Model
How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember … DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from deep Human Insight In a recent Asset Mining...
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
Setting Up Research For Success
There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...