RECAP: Human Vs. Tech Led Innovation – Who Will Win?

RECAP: Human Vs. Tech Led Innovation – Who Will Win?

Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas

Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas

What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time with all our clients up-front...
The best tech-for-good innovations of 2020

The best tech-for-good innovations of 2020

The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises.  But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...
How Should Brands Untap All That Is Great In A Product?

How Should Brands Untap All That Is Great In A Product?

Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what’s needed, then connects this with...