We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...
Innovation is all about seeking out new and better ways to do things. So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even when they tell us that...
We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We’ve pulled together some of his best quotes...
The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher’s toolbox, there was a broader need to adopt and accelerate online methods that capture actual...
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before embarking...
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