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“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
THE LATEST NEWS
Untapped Thinking
User-led innovation training
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid of some Innovation Gym blueprints, which helped us to visualise the course content in a bespoke way, the R&D participants were able to ‘learn by doing’.
The making of Innovation Gym
Market Research Consultant, Bryony Hughes and Innovation Insights Manager, Aveen Redjep, were two very important people involved in the creation of our Innovation Gym training modules. Three years on, and with the courses gaining increasing interest in the innovation and R&D industry, we caught up with Bryony and Aveen to find out where it all began!
Artificial Intelligence: an exciting new chapter for the insight industry
At Untapped Innovation, we’ve been closely monitoring the ever-increasing number of AI enabled suppliers, and assessing the potential opportunities to harness AI to strengthen our work. Late last year, one of our expert associates, Bryony Hughes, attended the Innovation Insights Summit, hosted by Mike Stevens of Insight Platforms, to discover more.