Multi-sensory User Research
Identifying how each of your product’s features chime with the needs of your user
This in-context research tool pinpoints which specific elements of your products drive your users’ practical and emotional responses to them. Identifying and mapping the connections between users’ needs and the various attributes of a product or service leads to a deeper understanding of how your idea sits in the real world. Then, projecting to the future with Trend-Led Stimulus, we help you identify how the product or service could evolve to deliver even better experiences.
Service(s) that use these tools
Product & Service Insight
Translate human insights into tangible products, services and technology.