Investment & IP Strategy

Defining pipeline “big bets” is the key to de-risking your resource investment

All smart innovators have a process by which they undertake due diligence, make choices, and de-risk their decisions as much as possible. When we bring together our Human and Future Insights approaches with User Research and Design Ideal, we can help you make informed “big bet” pipeline choices. By protecting these, this will give you confidence that you’re placing your resources with a full picture of emerging human needs.

Our team works with you to generate a clear route-map to enable new innovations that meet future needs, and maximise your investments for years to come.

Service(s) that use these tools

Product & Service Insight

Translate human insights into tangible products, services and technology.