Human Analytics

We’ll help you identify your most relevant data, converting it into useful behavioural insight

You probably have more data at your disposal than you can reasonably work with. Combining our experience with our own smart tools, we help you focus on what’s most relevant and use Data Analytics to find the needles in the haystack.

Sometimes your own data will bear the most fruit when combined with more nebulous data, such as the conversations people have about you “in the real world”. With social listening, behavioural video analytics and bespoke searches and surveys we can help you understand what’s being said about you, and the behaviours and attitudes surrounding your products and target users.

Combined with other tools, such as DeepReal, you won’t just know what is happening, you’ll understand why.

Service(s) that use these tools

Human Insight

A deeper understanding of human needs, desires and behaviours.