Defining design “must haves” and “nice to haves” is vital if you want your product to succeed
While Multi-Sensory User Research helps you understand which features of your product resonate with your users, Design Ideal helps you pinpoint where each feature sits in the hierarchy of user needs.
We work with you to translate the insights generated from user research tools into a Design Ideal. This blueprint highlights the “Hard Points” that must be there for the product to be functional, and the “Soft Points” that can deliver delight to specific users and turn them into an ambassador for you. Excitingly, this also provides a route-map for development teams and often inspires a variety of new product ideation.