Invent, Develop & Optimise

Rapid generation, prototyping and testing of new ideas

We can help your innovation teams turn insights to inspiration and develop brilliant ideas. Using a range of cutting-edge tools and techniques, we will support you to develop a robust portfolio of winning innovations.

Great For

Future-proofing your innovation investment and inspiring new innovation pathways

Case Study

Development and Optimisation of Next Gen Products and Packs in Personal Care

Our Tools


Story Spark

Our Story-thinking approach to ideation keeps your user/consumer as the hero and identifies new ideas and breakthrough propositions.

Prototype & Test

We help you develop MVPs for your new product/service ideas and use Co-creation, Incubator, Sprint and Idea Screening to optimise and Scale-up.

“The MVPs developed with Untapped led to three prototypes and we have blown it out of the park. Each prototype met every action standard, beating internal and external benchmarks on critical metrics. We are beyond delighted with the results, and we wouldn’t be where we are now without your work.”

R&D Director