Human Insight
A deeper understanding of human needs, desires and behaviours
We know that the best innovations meet both current and emerging human needs and desires. We use cutting-edge techniques to uncover deep, often unarticulated, insights. Our team then translates this into an actionable model of the ideal human experience to guide your innovation efforts.
Great For
Getting to the core of human needs, desires and behaviours
Case Study
Deep Human Insight to Identify How to Deliver Better Experiences in Healthcare Products
Our Tools
DeepReal Research
We use a range of methodologies including Ethnography, Immersion Research, Agile Online Communities, Digital and Video Diaries to get to deeper, real, in-context human insight.
Human Analytics
We uncover insight from behavioural data through techniques, such as Social Listening, bespoke surveys, video analysis and Data Analytics.
Destinations
We integrate and translate the human insights into clearly mapped models of the Ideal Experience for your user/consumer, identifying emotional and functional jobs to be done to guide new product/service design.
“Untapped are uniquely able to deeply understand the consumer as well as product technology. They have delivered another great piece of work, identifying a rigorous technical model and multiple opportunity spaces for future innovation.”