A deeper understanding of human needs, desires and behaviours
We know that the best innovations meet both current and emerging human needs and desires. We use cutting-edge techniques to uncover deep, often unarticulated, insights. Our team then translates this into an actionable model of the ideal human experience to guide your innovation efforts.
Getting to the core of human needs, desires and behaviours
“Untapped are uniquely able to deeply understand the consumer as well as product technology. They have delivered another great piece of work, identifying a rigorous technical model and multiple opportunity spaces for future innovation.”