Future Forecasting

Keep on top of the trends that matter

Our diverse global network of experts will help you understand – and action – future trends with the potential to shape the direction of your business, category or sector. Our team can help you stay on top of the very latest in emerging human needs, cultural drivers and technological possibilities in a way that is easy to understand and apply.

Great For

Future-proofing your innovation investment and inspiring new innovation pathways

Case Study

Envisioning the Future Human Needs of a Core Category

Our Tools


Semiotics, Culture & AI Trend Scanning

Uncovering the cultural landscape, emerging trends and shifts in meaning that are relevant to your category or sector – we go beyond summarising trends to identify clear next steps for you and your team (the “so whats” and opportunity spaces).

Global Gurus

Convening a panel of global, diverse, future thinkers relevant to your category or sector questions, to get visionary insights to guide your innovation.

“Untapped’s Thought-leader panel and Future Consumer research gave us transformative, rich insight into the future of our consumers and our category, which was distilled into clear opportunities for us to action”

R&D Innovation Strategy Leader