Our Youth Advisory Board sent some questions to Lucia and Alex to gain insight...
Untapped Blog Spot
Feature: Girls in STEM
An Honest Conversation with Women Doing PhD’s
STEM Untapped's Program Manager, Izzy, and Social Media Manager, Meg, were having a conversation with two of our Ambassadors Gargi Vijayaraghavan and Megan Barnes-Wood about PhD's. Gargi and Meg are both at different stages of their PhD's and it was an honest...
Students from Slovakia Transforming the World of STEM Education
Adriana Talianova, Analog Astronaut, Researcher & Co-founder and COO at Chance, during the Analog Astronaut Training in Husavik, Iceland Most people use the phrase “reach for the stars” as a metaphor, a way of saying to dream big, but in my case, I took it a bit...
An Insight into PhD’s
What are you doing your PhD in and what did you study at school / uni that led you onto this? My PhD is looking at the link between repeatedly heading a ball in football and injury to the brain! I’m looking at data from current football players while they head a...
Artificial Intelligence: an exciting new chapter for the insight industry
At Untapped Innovation, we’ve been closely monitoring the ever-increasing number of AI enabled suppliers, and assessing the potential opportunities to harness AI to strengthen our work. Late last year, one of our expert associates, Bryony Hughes, attended the Innovation Insights Summit, hosted by Mike Stevens of Insight Platforms, to discover more.
Training for innovators – the decathletes of the corporate world
Sporting metaphors are rife in business, and with good reason: both fields are competitive, goal oriented and emphasise teamwork and leadership.
Untapped Innovation and BookTrust win MRS Award
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
The Power of Connection: How it can Improve Innovation
Much like a light bulb needs a connection between the power source, conducting wires, switch and bulb for it to shine, R&D teams require the skills, structure, vision and focus to create bright ideas that result in breakthrough products. Our White Paper, Science...
How user insights bring breakthrough, future-proofed products to market
The biggest challenge scientists and engineers face when imagining or reimagining a product is anticipating the needs of the future user. Science that listens is a fresh, exciting approach that helps us to understand this, but what does it really mean? Why does...
Featured Contributors
Deirdre Walters
Partner at Untapped Innovations
Nicholas Fearn
Features Editor at XDA Developers
Iman Kassim
BSc IT apprentice with BMW Group
Quick Reads
Innovation Gym proud finalists in the Women In Innovation Awards
We were delighted that Innovation Gym was shortlisted in the recent inaugural Women In Innovation Awards, organised by WIN (Women In Innovation) in NYC on 23 September 2022. WIN is an inspiring community of women working together...
5 Ways to Deliver Instant Impact with Innovation Gym
Our Innovation Gym team have pulled together five top tips for instant impact for your team. 1 | Identify where your project is positioned on the innovation cycle Has the project become stuck or did you skip bits? Would it benefit the project to back up a little and...
Research Tips For Sensitive Topics
We've broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for research and development teams innovating within the fmcg and consumer healthcare sectors. 1 | Research Objectives As with any user research, it is...
The Increasing Need for MVP Development
The benefits of MVP development, or "Minimum Viable Product" are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe that using MVP thinking in...
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era. PLAY David is our go-to semiotic and cultural brand expert and we were happy to grab him for a quick...
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally's five over-arching themes that struck her across the variety of...
Books and Podcasts we love
Simple Tips, Smart Ideas
by Erica Wolfe-Murray
Behavioral Insights (MIT Press Essential Knowledge)
by Michael Hallsworth
Yuval Noah Harari: What Makes Us Human?
Podcast by BBC2