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Stuck In A Reorg-Rut? Tips To Get You Inventing Ideas Again

With over 80% of our clients going through a reorganisation in the last 12 months we frequently see first-hand the effect on innovation output – plenty of ‘innovation inertia’. While reorganising can be the right course of action in response to new business development, workplace efficiencies or address specific shareholder concerns, it frequently has a detrimental effect on innovation, especially in the short-medium term. In ‘Re-Org – How To Get It Right’ (Harvard Business Review) it’s states ‘No other management practice creates more anxiety and fear among employees or does more to distract them from their day-to-day jobs’. Not exactly an environment to inspire new ideas.   In our experience at Untapped, there are some really quick and easy approaches that you can use to help inspire new thinking, get ideas off...

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The Power of Digital Scouting for Product Design

Over the past 6 years Untapped has been busy building an incredible network of global freelance talent – from industrial designers, to futurists, to digital / data analysts and beyond. Our extended network of over 50 carefully chosen connections has played a vital role on our client projects and critically informing how we think and evolve as an innovation agency. This blog introduces Rosie Blake, founder of The Social Club, a Social Media consultancy and influencer community. Enjoy!   There’s no denying that Social Media is becoming a bigger and bigger part of our every day lives. For most of us, this probably just means regular notifications from our friends tagging us in Facebook video funnies, finding ourselves spending too long scrolling through Instagram or jumping straight on to Twitter whenever we need to complain...

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6 Surprises From 6 Months With Alexa

At Untapped, we use a lot of different research techniques to help clients find out how people actually use and integrate new products and emerging technologies into their lives, and what attributes and features can optimise their experience.  So, it’s interesting to reflect on my personal experience of this integration process with one of the “technologies of the moment” – the Amazon Echo. All the predictions point to Voice Assistants being at a tipping point where they are about to become ubiquitous in our lives (https://disruptionhub.com/2018-voice-based-assistants/). Some research even estimates that over 50% of consumers in Germany, UK and France already use voice assistants. It’s now been 6 months since I got an Amazon Echo.  While the voice activation feels both more instinctive and immediate, these are the surprises about how I’m actually getting...

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Getting To A Minimum Viable Product

Over recent weeks the question of how to get a minimum viable product has arisen both on a project with a long standing client of Untapped, as well as with the AllBright Academy, an organisation that helps support and fund female business founders, for whom we have created a webinar on the subject.  We wanted to share some thoughts on the topic. Let’s start with a definition.  According to Wikipedia, A minimum viable product (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future product development.  Some experts suggest that in business to business transactions an MVP also means saleable: "it’s not an MVP until you sell it. Viable means you can sell it.   Iterative Prototyping We believe that before you get to an MVP...

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5 Ways to Harness Trends Without Force-Feeding

Last month, I attended the Food & Drinks Trends and Insights Conference in London, where a wide range of food industry leaders spoke about current and emerging category trends and the challenges facing the industry. There was, of course, great discussion on new trends – Hawaiian & Pacific Food, protein, new meats, white whisky, mead and seaweed - to name a few.  But there was also one fundamental question being asked: How do you get the balance right between being trend-led or consumer-led? In other words, how do you prioritise the right trends (the ones that will stick) and translate them into products that consumers really want, instead of foisting them towards the consumer in the hope that they will embrace the trend? At Untapped we see Future Forecasting and trends understanding as...

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Insight or Diagnosis: Are you innovating with your consumer?

Last week, we had the pleasure of joining an open innovation workshop organized by Astrocyte Consulting, looking at how to drive patient engagement in healthcare.  This sector is embracing the need for a meaningful shift towards more customer focus in its innovation (see Tim Mustill’s recent blog “Are we really, truly embracing patient centricity?" It was an inspiring session, with experts from different areas of health and pharma sectors discussing the challenges of driving “patient-centric” innovation and sharing early case studies of success. As Untapped, we shared the principles of how we approach consumer-centric innovation and found that many of the core ideas were very relevant to the challenges.  We talked about how we use Story Thinking to keep the consumer as hero through the journey to a better outcome.  This is...

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Decoding Habits: Can Neuroscience Help us Build Better Product Attachment?

Later this month, entrepreneurs, innovators, designers and marketers will gather in Stanford for the 2016 Habit Summit.  Thought leaders in consumer psychology, design and behavioural science will help delegates try to figure out how to build consumer habits and design engaging products.  There’s plenty of established wisdom in this area from psychology and behavioural studies – take for example, the best-selling book “Hooked” from one of the keynote speakers, Nir Eyal.  This powerful model shows how successful habit-forming products such as Facebook are those that take consumers repeatedly through phases of Trigger, Action, Reward and Investment. At Untapped, we are always looking at both the science and art of innovation.  So we were intrigued to read in NewScientist about recent studies that are decoding the brain circuitry associated with habit formation....

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