Trends

Fashion Innovation: Make Do & Mend

As it's Fashion Revolution Week and was also Earth Day on Monday, Untapped has been looking at sustainability trends in innovation and has invited one of our talented associates, Molshee Vaid, to write this blog. Molshree is a freelance consultant working at the intersections of fashion, sustainability and technology. Having spent over 10 years in fashion marketing and business journalism, she is passionate about mainstreaming the sustainability framework in the apparel industry. Enjoy!   During World War 2 aka the era of rationing, the British Government issued a pamphlet titled ‘Make Do and Mend’. It carried useful tips on repair, upkeep and reuse of clothes. A version of that frugal fashion guide, updated for the current fast-fashion era sounds relevant, especially when Britons alone discard around a million tonnes of textiles every year. That...

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Design Fusion & Future Ideas

Collaborating With Designers To Imagine The Future At Untapped, our mantra is fusing the art & science of innovation to create big ideas for our clients. Over the past number of years, we continue to see the pattern that our best ideas and innovation come from fusing unobvious connections from many different sources. One deliberate way that we drive these unobvious connections is to involve a variety of freelance designers in our projects. While consumer insight is important in any project, we recognise that it is difficult for consumers to predict the future. They can tell you what they like, love and hate today, but imagining what is next is very challenging for them. In contrast, designers from the fashion, beauty, textile, industrial and other worlds are out there, every day creating...

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Beauty Innovation & Future Forecasting

The Beauty Trends & Innovation Conference September 2016 Following a fascinating day at the Beauty Trends & Innovation Conference last week we took some time to reflect on some overarching themes that emerged throughout the key note speeches, panel discussions and the all important coffee conversations (http://www.globalinsightconferences.com/). Before delving into specific consumer trends, there were some strong innovative business approaches seen throughout the day in response to ever changing consumer needs & consumer behaviours:   Business Approach 1. Speed Up Product launches take too long to get ideas to market. In a beauty world that is becoming faster every day products must get to market quickly before the idea is no longer relevant. Rather than spending R&D and Marketing budgets on 18+ month qualification programs, there was strong advocating of grass roots ‘real world’ research...

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Korean Connections

Imagine wearing your Oyster Card on your hand, embedded as a microchip into false nails or jewellery or a watch.  This wonderful example of connected design where beauty meets technology from UAL Central St Martins caught our eye.  It reminded us that innovative products are born out of making unobvious connections between insights from a) unmet consumer needs, b) technical possibilities and c) trends. At Untapped, we are always keeping an eye out for new developments and trends, looking outside of the specific categories we are focused on and working with leading edge Semioticians and Trend experts, such as David Panos and Amy Wiliams.  This Future Forecasting provides rich inspiration for connecting with insights around the target consumer and technology to create future possibilities. Recent trend exploration work we have done in...

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