Products We Love

The Ultimate Story Telling Machine

Being Valentine’s Day, we thought we’d tell you about a product we love; Avon Anew Clinical Eye Lift.  What is it about this product that has led to one being sold very 3 minutes and it winning countless coveted beauty awards? At Untapped we think it’s because Avon found an incredible story to underpin their idea that is both new and intuitive and they didn’t stop there. They cleverly designed their story into both the product and the package so that it is immediately obvious to someone’s head & heart that this offering is different & better. Digging for the Story In a world where ‘the 10 best eye creams’ articles frequently appear in the media it’s obvious that treating ageing skin around the eye for the end user is a big,...

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