Product Design

Intentional Sustainability – Designing It Right From The Start

So much of the sustainability conversation is influenced by our rear view mirror, as we attempt to fix problems that have been created over time. And while this is important, what if we could design sustainability into our propositions right from the beginning? What should a product or service with sustainability at its core look like across different sectors? And how would it be different vs. today? At Untapped we see a clear trend across extensive sectors that sustainability has moved from being a ‘nice to have’ to a clear ‘must have’ in any product or service. In April’s blog, Molshee Vaid walked us through significant sustainability aspects within the fashion industry that are starting to become a reality. Vogue Business endorses this point of view in George Arnett’s sustainability report...

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